Privacy Policy

Protein Intel (“Protein Intel,” “we,” “us,” or “our”) operates the website at proteinintel.com and related product experiences for B2B intelligence in the meat, poultry, and protein supply chain. Protein Intel is the operator of proteinintel.com.

Privacy contact: support@proteinintel.com (also used for product support and waitlist questions; see our Contact page).

We are an independent platform and are not affiliated with, endorsed by, or sponsored by the USDA, FSIS, AMS, or any government agency.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you:

• Visit or use our website (including apex and www redirects)
• Use our product / Service (software access to organized facility, market, and related protein-industry information)
• Join a waitlist or pricing waitlist (including soft signup for email when an account or paid offering is ready)
• Contact support or submit privacy requests
• Provide feedback (including optional “Help Improve” style forms)
• Otherwise interact with us in connection with Protein Intel

Not covered here (product / facility data): Our separate Data Policy describes how we handle public-record and market product data (e.g., USDA AMS / MyMarketNews, FSIS public records). That Data Policy is about the intelligence content in the product, not about your personal data as a visitor or customer. This Privacy Policy is about personal data.

This Policy does not claim that we currently offer paid billing. If paid plans are offered later, they will remain subject to checkout terms and an updated privacy notice as needed.

Depending on how you interact with Protein Intel, we may collect or process the following categories:

3.1 Account information

If you register or manage an account, we may process details you provide such as name, organization, email address, and credentials.

3.2 Waitlist and contact information

Information you submit when you join a waitlist, request information about pricing or accounts, or contact us—typically email address and any optional details you choose to provide (e.g., organization, role, or phone number if offered on a form).

3.3 Feedback and “Help Improve” information

Content you submit through feedback or improvement forms, and any optional email you provide so we can follow up.

3.4 Usage, device, and approximate location data

Information about how you interact with the website or product, such as pages viewed, features used, search or filter activity, timestamps, device or browser type, and approximate location derived from IP address. Where session replay / heatmaps tools are enabled (see Microsoft Clarity in Section 6), this may also include interaction signals such as clicks, scrolls, mouse movements, and viewport information, and may capture on-page content as displayed during a session.

3.5 Cookies, analytics, and similar technologies

Data collected via cookies or similar technologies used to operate the site, remember preferences, measure performance, understand usage, and (where enabled) support session replay / heatmaps. We use Vercel Analytics, Vercel Speed Insights, and Microsoft Clarity. We also process error and performance diagnostic data via our error-monitoring provider (Sentry), as described in Sections 6.4 and 7. See Section 6 and our Cookie Notice.

3.6 Communications

Content of emails or in-product messages you send us, and related metadata needed to respond and maintain records.

3.7 What we ask you not to send

Please do not submit sensitive personal information (such as government ID numbers, health information, or payment card details) through general contact forms or optional profile fields unless we explicitly ask for it to provide a specific feature or to comply with a legal requirement.

We obtain personal data from:

1. You (user-provided). Account signup, waitlist, contact forms, feedback forms, emails, and similar submissions.
2. Automatically, when you use our website or product. Usage logs, device/browser signals, IP address (and approximate location derived from it), analytics / experience events (including via Vercel Analytics, Vercel Speed Insights, and Microsoft Clarity where enabled — Clarity may include session replay and heatmap-related signals), and error / performance diagnostic data via Sentry (see Section 6.4).
3. Public records — only if relevant to personal data. Our product uses public facility and market records (described in the Data Policy). Those sources generally concern business / facility / market information, not your identity as a website user. We do not treat USDA/FSIS public facility datasets as a source of your personal data merely because you use the product.

We use personal data for legitimate business purposes, including to:

We do not use personal data for purposes incompatible with this notice without updating this Policy and obtaining any required consent.

6.1 Overview

We use cookies and similar technologies to operate the website, measure performance, understand usage, and improve product experience.

Where our consent banner applies:

• Accept — allows non-essential Analytics & experience tools, including Microsoft Clarity (session replay and heatmaps), Vercel Analytics, and Vercel Speed Insights (performance metrics).
• Reject — those tools do not load; essential technologies continue as needed to operate the Service.

We do not enable advertising storage. Your choice is recorded and honored on subsequent visits; material changes may prompt you again. Details are in our Cookie Notice.

6.2 Microsoft Clarity (analytics / session replay / heatmaps)

We use Microsoft Clarity, a behavioral analytics tool provided by Microsoft, to help us understand how visitors and users interact with our website and product.

Types of data typically involved:

• Pages viewed and navigation paths
• Clicks, scrolls, and mouse / pointer movement
• Viewport / device and browser signals
• Session identifiers used to associate interactions into a session
• Session replay / heatmaps: Clarity may reconstruct a visual playback of a browsing session, which may capture on-page content as rendered during that session

Purpose: UX improvement, debugging usability issues, and product analytics / experience measurement.

Processor: Microsoft (Clarity). Website hosting remains on Vercel.

Masking: We apply Microsoft Clarity dashboard masking settings (currently Balanced) and mask certain form fields on sign-in and sign-up pages. Replays may still include on-page content as displayed during a session. We do not claim that session replay is free of personal information.

Consent: Clarity is a non-essential analytics / experience technology. Where our consent banner applies, Clarity loads only after you Accept. If you Reject, Clarity does not load.

6.3 Cookies / technologies summary

Marketing / advertising cookies are not used on the site as of the date of this Policy. Cookie names, storage mechanisms, and durations for third-party tools follow the providers’ product behavior; see our Cookie Notice for additional detail.

6.4 Error and performance monitoring (Sentry)

We use Sentry to monitor errors and limited performance traces across our website and application (including browser, server, and edge runtimes). Sentry may process technical information such as error messages and stack traces, device or browser signals, request URLs or routes, and related diagnostic metadata needed to investigate failures. We configure Sentry to avoid collecting unnecessary personal information (for example, we disable default PII collection and scrub sensitive fields and headers before events are sent). We do not use Sentry Session Replay, and we do not use Sentry for product analytics, advertising, or marketing. Where our consent banner applies, Sentry is treated as an essential technology for security and integrity of the Service and is not gated behind Accept / Reject for Analytics & experience tools. Details about similar technologies appear in our Cookie Notice.

We may share personal data with:

1. Service providers / processors who help us host and operate the Service, under contracts that limit use to providing services to us.
2. Professional advisors (legal, accounting) where needed.
3. Authorities when required by law or to protect rights, safety, and security.
4. Business transfers (e.g., merger, acquisition, financing) subject to appropriate protections.

Known processors

Other categories (authentication, email delivery, payments, CRM) may be used as our product grows; we will update this Policy when additional processors are material to your personal data.

We retain personal data only as long as needed for the purposes described in this Policy, unless a longer period is required or permitted by law. Typical practices include:

When retention ends, we delete or de-identify personal data where reasonably practicable.

Protein Intel’s website is hosted on Vercel. Personal data may be processed in the United States and in other countries where we or our processors operate, including via our hosting, analytics, and error-monitoring providers (Vercel, Microsoft Clarity, Sentry).

Certain US state laws (including the California Consumer Privacy Act as amended by the CPRA, and similar state laws) may grant residents rights regarding personal information. Applicability depends on our size, data practices, and your residency.

10.1 Notice at Collection (summary)

Sensitive personal information: We do not seek to collect sensitive personal information via general forms.

10.2 Sale / share / targeted advertising

We do not intentionally sell personal information for money as a primary business model. Analytics providers such as Vercel and Microsoft Clarity receive behavioral or interaction data to provide their services to us. Our error-monitoring provider (Sentry) may receive diagnostic event data as described in Section 6.4. Whether any disclosure constitutes a “sale” or “sharing” under applicable state law depends on the facts and the law. You may contact us at support@proteinintel.com with privacy questions or requests related to your personal information.

10.3 Your rights (where applicable)

Subject to legal exceptions, you may have the right to:

• Know / access categories and specific pieces of personal information we collected
• Delete personal information
• Correct inaccurate personal information
• Opt out of sale/sharing or certain targeted advertising (if applicable)
• Non-discrimination for exercising rights

10.4 How to submit a request

Email support@proteinintel.com with subject line “Privacy request” and enough detail for us to verify and respond. Authorized agents may submit where permitted by law; we may require verification.

We aim to acknowledge privacy requests within 10 business days and provide a substantive response within 45 days (extendable by up to an additional 45 days where permitted, with notice).

Depending on where you live and how we interact with you, you may have additional rights under applicable law, such as rights of access, correction, deletion, restriction, portability, or objection, and the right to lodge a complaint with a competent authority. To exercise rights that apply to you, contact support@proteinintel.com as in Section 16.

Where processing is based on consent, you may withdraw consent (for example, by changing cookie preferences via our banner, where available). Withdrawal does not affect prior lawful processing.

12.1 Purpose

We may email you about:

• Waitlist / account-ready notifications (when you asked to be notified)
• Product updates, support responses, and service-related messages
• Commercial or promotional messages about Protein Intel, where appropriate

12.2 Unsubscribe

Every commercial email will include a clear way to unsubscribe or opt out. You may also email support@proteinintel.com to be removed from marketing lists. Service/transactional messages (e.g., security, account, response to your request) may still be sent when appropriate.

12.3 Commercial email practices

For commercial emails we send, our practices include:

• Accurate “From” and subject lines that are not deceptive
• Identification of Protein Intel as the sender
• A working unsubscribe mechanism honored promptly
• Required sender identification information in commercial email

We honor unsubscribe requests as soon as practicable and within legally required timeframes.

We do not currently publish a phone number for inbound calls. If you provided a phone number on the waitlist, we will not use it to send SMS unless we first obtain clear consent and update the Contact page.

We will not send SMS/text messages for marketing or informational campaigns without clear prior consent. Any future SMS program will disclose purpose, frequency expectations (if known), opt-out instructions (e.g., STOP), and will be reflected on the Contact page and this Policy before launch.

Protein Intel is a B2B service directed to business users in the protein/meat industry. It is not directed to children under 16 (or under 13 where COPPA applies). We do not knowingly collect personal data from children. If you believe we have collected personal data from a child, contact support@proteinintel.com and we will take appropriate steps to delete it.

We take reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

Email: support@proteinintel.com
Subject line (recommended): “Privacy request”
Also: Use the Contact page guidance.

Please include enough information for us to identify you and understand the request (access, correction, deletion, opt-out, etc.). We may need to verify your identity before fulfilling the request.

We currently process privacy requests by email.

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. For material changes, we may provide additional notice (e.g., email or in-product notice) where appropriate. Continued use of the Service after changes become effective constitutes acceptance of the revised Policy to the extent permitted by law.

Privacy and support: support@proteinintel.com

Website: https://www.proteinintel.com
Contact page: https://www.proteinintel.com/contact
Cookie Notice: /cookies